¡Buena la banda!
That's how we say Hi where I grew up in, El Rincón de Suba, a hood built brick by brick by people who never quit. For some it’s rough, but for us it’s la casa, the place that taught me hustle, resilience, and how to flip every setback into a win.
That's how we say Hi where I grew up in, El Rincón de Suba, a hood built brick by brick by people who never quit. For some it’s rough, but for us it’s la casa, the place that taught me hustle, resilience, and how to flip every setback into a win.
13,000 kilometers later, I’m in Dubai, after 12 years into copywriting, I’ve worked brands like Coca-Cola, Kellogg’s, Philip Morris, Mountain Dew, and many more. Along the way, Cannes Lions, Clio, D&AD, LIA, and others have stamped my work.
I was an ACD before moving here, then jumped into a senior copy role to absorb a new culture, language, and market. Now I have over 3 years of experience in MENA with a Saudi company, and it’s been one of the wildest rides yet.
“Creative” isn’t just a job title for me. I shoot travel photography, cut edits in Premiere, and spin fast hard-techno beats as a DJ, sometimes producing tracks of my own. That hunger for more? It is still burning hard inside of me, just like back in the hood.
I was an ACD before moving here, then jumped into a senior copy role to absorb a new culture, language, and market. Now I have over 3 years of experience in MENA with a Saudi company, and it’s been one of the wildest rides yet.
“Creative” isn’t just a job title for me. I shoot travel photography, cut edits in Premiere, and spin fast hard-techno beats as a DJ, sometimes producing tracks of my own. That hunger for more? It is still burning hard inside of me, just like back in the hood.
AWARDS & RECOGNITIONS
CANNES LIONS
2025 - Gold - Single-Market Campaign
2025 - Silver - Audio & Radio - Social Behaviour
2025 - Silver - Design - Promotional Items/Promotional Printed Media
2025 - Bronze - Digital Craft - Data Storytelling
2025 - Bronze - Film - Social Behaviour
2025 - Shortlist - Entertainment - Diversity & Inclusion in Entertainment
2025 - Shortlist - Entertainment - Audio Content
2025 - Shortlist - Audio & Radio - Use of Audio & Radio as a Medium
2025 - Shortlist - Audience Insight
2025 - Shortlist -Creative Strategy -
2025 - Shortlist - Design - Design for Behavioural Change
2025 - Shortlist - Film - Breakthrough on a Budget
2025 - Gold - Single-Market Campaign
2025 - Silver - Audio & Radio - Social Behaviour
2025 - Silver - Design - Promotional Items/Promotional Printed Media
2025 - Bronze - Digital Craft - Data Storytelling
2025 - Bronze - Film - Social Behaviour
2025 - Shortlist - Entertainment - Diversity & Inclusion in Entertainment
2025 - Shortlist - Entertainment - Audio Content
2025 - Shortlist - Audio & Radio - Use of Audio & Radio as a Medium
2025 - Shortlist - Audience Insight
2025 - Shortlist -Creative Strategy -
2025 - Shortlist - Design - Design for Behavioural Change
2025 - Shortlist - Film - Breakthrough on a Budget
2024 - Shortlist - Creative Data - Data-Enhanced Creativity
2024 - Shortlist - Direct - Media/Entertainment
2024 - Shortlist - Radio & Audio - Corporate Purpose & Social Responsibility
2023 - Shortlist - Outdoor - Corporate Purpose & Social Responsibility
CLIO AWARDS
Clio Music Awards 2025 - Grand Prix - Experience/Activation - Use of Artists and Talent
Clio Music Awards 2025 - Grand Prix - Design - Packaging
Clio Music Awards 2025 - Gold - Experience/Activation - Branded Content
Clio Music Awards 2025 - Gold - Design - Data Visualization
Clio Music Awards 2025 - Gold - Design - Direct marketing
Clio Music Awards 2025 - Gold - Innovation
Clio Music Awards 2025 - Bronze - Branded Entertainment & Content
Clio Music Awards 2025 - In-House Agency of the Year
LONDON INTERNATIONAL AWARDS (LIA)
2024 - Regional Design Company of the Year
2024 - Most Awarded Company of the Region
2024 - Gold - Package Design
2024 - Bronze - Package Design
2024 - Silver - Design
2024 - Bronze - Music & Sound
2024 - Regional Design Company of the Year
2024 - Most Awarded Company of the Region
2024 - Gold - Package Design
2024 - Bronze - Package Design
2024 - Silver - Design
2024 - Bronze - Music & Sound
D&AD
2025 - Shortlist - Digital Marketing - Use of Data
DUBAI LYNX
2025 - Grand Prix - PR Social Behaviour & Cultural Insight
2025 - Gold - Radio & Audio - Single-Market Campaign
2025 - Gold - Design - Special Editions & Promotional Packaging
2025 - Silver - Radio & Audio - Audio-Led Creativity
2025 - Silver - PR - Launch/Relaunch
2025 - Silver - Integrated
2025 - Bronze - Entertainment - Diversity & Inclusion in Entertainment
2025 - Bronze - Glass: The Award for Change
2024 - Gold Outdoor (Ambient and Experiential)
2024 - Gold Print (Use of Print)
2024 - Silver Brand Experience and Activation (Use of Print or Outdoor)
2024 - Shortlist Brand Experience and Activation (Standard Sites)
2024 - Shortlist Experience and Activation (Guerrilla Marketing & Stunts)
Dubai Lynx 2023 - Gold - Radio & Audio (Innovation, use of audio)
DUBAI LYNX
2025 - Grand Prix - PR Social Behaviour & Cultural Insight
2025 - Gold - Radio & Audio - Single-Market Campaign
2025 - Gold - Design - Special Editions & Promotional Packaging
2025 - Silver - Radio & Audio - Audio-Led Creativity
2025 - Silver - PR - Launch/Relaunch
2025 - Silver - Integrated
2025 - Bronze - Entertainment - Diversity & Inclusion in Entertainment
2025 - Bronze - Glass: The Award for Change
2024 - Gold Outdoor (Ambient and Experiential)
2024 - Gold Print (Use of Print)
2024 - Silver Brand Experience and Activation (Use of Print or Outdoor)
2024 - Shortlist Brand Experience and Activation (Standard Sites)
2024 - Shortlist Experience and Activation (Guerrilla Marketing & Stunts)
Dubai Lynx 2023 - Gold - Radio & Audio (Innovation, use of audio)
ANDYS
2025 - Global Shortlist (Sounds of the Land)
2025 - Global Shortlist (Ransom Billboards)
2025 - Global Shortlist (Sounds of the Land)
2025 - Global Shortlist (Ransom Billboards)
ATHAR SAUDI FESTIVAL OF CREATIVITY
2024 - Gold - Best Empowerment Campaign
2024 - Gold - Best Innovative Campaign
2024 - Gold - Best National Day Campaign
2024 - Gold - Best Campaign for the Future of Saudi
2024 - Silver - Best Campaign for the Future of Saudi
2024 - Gold - Best Not-for-Profit Campaign
2024 - Gold - Best Innovative Campaign
2024 - Gold - Best National Day Campaign
2024 - Gold - Best Campaign for the Future of Saudi
2024 - Silver - Best Campaign for the Future of Saudi
2024 - Gold - Best Not-for-Profit Campaign
EFFIES
Effie MENA 2024 - Silver - Sports & Entertainment
Effie Colombia 2020 - Oro Retail y Comercio
EFFIE LATAM 2019 - Shortlist Transport and Tourism
EFFIE LATAM 2019 - Shortlist Programmatic
EFFIE Colombia 2019 - Shortlist Promociones
EFFIE Colombia 2019 - Shortlist Transporte, aerolíneas y Viajes
EFFIE LATAM 2018 - Shortlist Promociones
Effie Colombia 2020 - Oro Retail y Comercio
EFFIE LATAM 2019 - Shortlist Transport and Tourism
EFFIE LATAM 2019 - Shortlist Programmatic
EFFIE Colombia 2019 - Shortlist Promociones
EFFIE Colombia 2019 - Shortlist Transporte, aerolíneas y Viajes
EFFIE LATAM 2018 - Shortlist Promociones
EFFIE Colombia 2016 - Shortlist Online Services
OTHER FESTIVALS
ElOjoDeIberoAmérica 2020 - Shortlist - Ideas for Good
ElDorado Colombia 2020 - Plata - Social Awareness
Cresta Awards 2020 - Silver Ambient and Experiential
Caples Awards 2020 - Bronze OOH
Caples Awards 2020 - Silver PR
PHNX 2020 - Bronze Brand Activation
PHNX 2020 - Bronze Outdoor
Young Lions Colombia 2019 - Special Merit | Digital