
¡Buena la banda!
That’s how we say hi in El Rincón de Suba, my hood full of self-built houses and unstoppable, brave people. Some might call it rough, but for us, it’s la casa, the perfect place to grow. Driven by a hunger for more, and the will to face all the odds, El Rincón taught me how to be resourceful and find a win in every bump.
Fast-forward 13,000 kilometers, and here I am, in Dubai, after 12 years as an advertising copywriter, working with brands like Coca-Cola, Kellogg’s, Philip Morris, Mountain Dew, and many more. Cannes Lions, El Ojo de Iberoamérica, London International Awards, and others have recognized my work. I was an ACD before moving here, then jumped back to a senior copy role to absorb a new culture, language, and market. Now I have over two years of MENA experience at a Saudi company, and it’s been one of the greatest rides of my life.
I take the “creative” part of my title seriously: on the side, I’m a travel photographer, I edit videos in Premiere, and I drop fast techno beats as a DJ, occasionally producing my own electronic tracks too. That hunger for more? It’s still burning hard inside me, just like back in the hood.
That’s how we say hi in El Rincón de Suba, my hood full of self-built houses and unstoppable, brave people. Some might call it rough, but for us, it’s la casa, the perfect place to grow. Driven by a hunger for more, and the will to face all the odds, El Rincón taught me how to be resourceful and find a win in every bump.
Fast-forward 13,000 kilometers, and here I am, in Dubai, after 12 years as an advertising copywriter, working with brands like Coca-Cola, Kellogg’s, Philip Morris, Mountain Dew, and many more. Cannes Lions, El Ojo de Iberoamérica, London International Awards, and others have recognized my work. I was an ACD before moving here, then jumped back to a senior copy role to absorb a new culture, language, and market. Now I have over two years of MENA experience at a Saudi company, and it’s been one of the greatest rides of my life.
I take the “creative” part of my title seriously: on the side, I’m a travel photographer, I edit videos in Premiere, and I drop fast techno beats as a DJ, occasionally producing my own electronic tracks too. That hunger for more? It’s still burning hard inside me, just like back in the hood.