¡Buena la banda!

That’s how we say hi in El Rincón de Suba, my hood full of self-built houses and unstoppable, brave people. Some might call it rough, but for us, it’s la casa, the perfect place to grow. Driven by a hunger for more, and the will to face all the odds, El Rincón taught me how to be resourceful and find a win in every bump.

Fast-forward 13,000 kilometers, and here I am, in Dubai, after 12 years as an advertising copywriter, working with brands like Coca-Cola, Kellogg’s, Philip Morris, Mountain Dew, and many more. Cannes Lions, El Ojo de Iberoamérica, London International Awards, and others have recognized my work. I was an ACD before moving here, then jumped back to a senior copy role to absorb a new culture, language, and market. Now I have over two years of MENA experience at a Saudi company, and it’s been one of the greatest rides of my life.

I take the “creative” part of my title seriously: on the side, I’m a travel photographer, I edit videos in Premiere, and I drop fast techno beats as a DJ, occasionally producing my own electronic tracks too. That hunger for more? It’s still burning hard inside me, just like back in the hood.
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